8 Simple Ways To Boost SEO Rankings
SEO (Search Engine Optimization) is the process of improving quality and quantity of traffic to a website from search engines.
The better visibility your pages have in search results, the more likely you will be able to attract more attention to prospective and existing customers to your business.
Follow these suggestions to improve your SEO Rankings:
Improve Your Page Loading Speed
Having a fast site is essential because if your load speed is slow – Google will recognize this which can harm your SEO ranking.
This will also have a huge impact on your ability to engage visitors and make sales.
A few ways to increase your load speed:
- Enable compression
- Optimize images & videos
- Reduce redirects
It is essential to have a site that provides a quick, easy user experience on any screen size or browser.
Structure Your Content For Readability
A Few Ways To Make Your Content Reader Friendly:
- Use different headers such as H2, H3 and H4
- Emojis for colour
- Bold and Italic texts to break up long paragraphs
- Highlight sentences
- Bullet Points
- Images that define what you are talking about
These will help visitors come to your site and be able to skim through your content to see if it’s what they were looking for.
Making your content easier to read will also help Google Bots who determine SEO rankings.
By using keywords in your headers, it will make it easier for Google to see what keywords you talking about and hoping to rank for.
This does not mean you should stuff your headers with your keywords, that will just make your content look unnatural.
You may take a look at how this article is structured to be human and Google bot friendly.
Fix Your Broken Links
Don’t disappoint your reader and Google with 404 pages.
If a reader wants to click-through to a piece of content and the links are broken, you’re creating a bad user experience.
You may not be totally trusted if someone new to your brand is in the Engage Stage of the Customer Value Journey.
Try to make your leads see you as someone that always follows through with their promises.
404 pages are going to show Google bots that your website isn’t providing the value that visitors hoped for, this will make your credibility go down.
When your credibility goes down, Google favours other websites which have similar content and low bounce rates.
2 Types of Broken Backlinks:
- Internal Backlinks
- From your website to another
- Outbound Backlinks
- From another website to your website
Pay Attention To Your Meta Description
Your Meta Description does affect whether people click on your content or not.
The Meta Description is a very visible and essential part of search marketing so optimizing it is crucial for on-page SEO.
Boost your SEO rankings by having a great meta description that will make visitors feel like its impossible to not click on your content.
The goal is to create an interest in the person that searched for your content to want to click and learn more.
Use your meta description to grab your searchers attention and motivate them to choose your content from other.
Use Alt Tags
ALWAYS describe your images and videos using alt tags
Search engines and robots cannot interpret images and images play a crucial role in how people interpret a particular page.
Alt tags solves this by providing text which can be read by search engines. If Google Bots inspect a page and images have properly formatted alt tags – that will contribute to how the page is indexed and where it ranks.
3 Rules of Alt Tags
- Be Relevant
- Be Descriptive
- Be Unique
Update & Republish Old Content
Run through all blog posts and update the information with better content and republish them under a new date.
A few ways to republish old content:
- Change the headline
- Target new keywords
- Build a relationship with the original content
- Use a Canonical Tag
By updating and republishing old content, you will be showing Google that this is fresh content and not old content.
This shouldn’t be confused as duplicating content – duplicating content refers to posting the same content on more than one web page.
Google does not like spam and may penalize websites for posting duplicate content.
Encourage Sharing On Social Media
Every business should be active on social media.
You can improve your SEO rankings by sharing links of your site on social media.
A few tactics to boost social shares:
- Add social media sharing icons
- Re-promote old content
- Automatically share your latest content to social media
- Picture it on Pinterest
- Prioritize Your Content
Prioritize your content to be able to build a trustworthy relationship with your visitors.
Don’t bombard your visitors with ads all over your content – this will not be a great experience!
This will decrease your page duration and increase your bounce rate which will have a negative effect your ranking.
The high bounce rates will also have a negative effect on how visitors view your brand.
Optimize Your Google My Business Profile
Optimize your google my business listing with up to date information. Inaccurate information can harm your listing and ranking.
Make sure the following is accurate:
- Use your actual business name when claiming your listing
- Use a category as accurate as possible
Remember, these tips can be also used when creating future content so you’re the most efficient SEO marketer.