Durban, Kwazulu-Natal
info@jasvertising.co.za

5 SEO Tips You must try in 2020

5 SEO Tips You must try in 2020

Did you know?

Google makes hundreds of changes per year. Google released a broad core algorithm update on the 13 January 2020 as they do several times a year. The previous core update was in Sep 2019. Many SEOs and Webmasters complained that the update felt weaker and was not generally like previous core updates which had a much bigger impact. If you don’t continue testing, you are not going to outrank your competitors.

Here are 5 SEO Tips that can help you outrank your competitors:

 

1. Try not to produce a lot new content

Try updating and making your old content fresh and new by adding a few new words here and there and don’t forget to update it, making it more interesting and engaging. Improving user experience by getting rid of broken links, optimizing your page speed, use images wisely and making sure your site is responsive and mobile-friendly. If make sure these are done, your rankings and traffic will increase dramatically.

 

2. A/B Test your website

Creating a handful of headlines and testing them together could help you improve your google ranking. How? A A/B Testing tools such as ClickFlow will send a percentage of your page’s traffic to each variant until it identifies a winner. Google is all about metrics, if google notices that there are hundreds of people searching for something and clicks on the second result, google will make that result number 1 as its more relevant regardless if the first result had better SEO. 

Suggestions to ensure your headlines get more clicks:

  1. Avoid headlines that can be easily answered example, Yes or No.
  2. Trigger/Evoke Curiosity example, “The seven facts you didn’t know..”
  3. Include updated years at the end of your headlines example, ” SEO Trends – 2020″.

Continuously test your title tags and you start getting clicks to your site.

 

3. Use LSI (Latent Semantic Indexing) 

Google and other search engines use this method to study and compare relationships between different terms and concepts. Once this is done these keywords can be used to improveyour sites traffic and rankings on search engines. Google’s algorithm will rate your content as more relevant to the keywords you use which will result in more related search results.

 

4. Time Spend on Page

Google notices pages with more time spent on them as more relevant, therefore you need to add whatever keeps people on your site example, videos, slideshows, articles, surveys etc. Having users spend more time on your page is far better than having more amount of clicks. Making sure your users are engaged on your site will help make your page more relevant and get a higher SEO Ranking.

 

5. Use CDN (Content Delivery Network/Content Distribution Network) 

A Content Delivery/Distribution Network distributes pages and other web content to users based on their geographic locations, the origin of the webpage and the content delivery server. I would recommend using CloudFare as it works by caching a version of a customers website and any static resources then delivering it to visitors based on their location ensuring the least amount of distance between a visitor and a website, reducing latency, bandwidth and page loading times. Remember your sites speed is an important factor when it comes to your SEO score, using CloudFare will ensure your SEO score is never at risk.

Start implementing these tips into your SEO Strategy for 2020 and get your desired results. Keep in mind that users trust search engines and having a presence in the top positions for the keywords a user is searching, this will help increase your websites trust. 

“Successful SEO is not about tricking Google. Its about PARTNERING with Google to provide the best Search Results for Google’s users”. – Phil Frost